@edkang99 Life (re)Startup Blog:

#HIITO: High Intensity Interval Time & Transformation Optimization


MDNA Cloud was my last startup. Based on the social science of intrinsic motivation, MDNA Cloud is a software platform that measures culture by starting with an employee assessment similar to a personality test for intrinsic motivation.

MDNA was born in 2009 after another venture of mine went belly-up and I became obsessed with my intrinsic motivations and psychometric assessments (I had lost my entire net worth culminating with a foreclosure of my home). After reading the book Drive: The Surprising Truth of What Motivates Us by Daniel Pink, I decided to create the “Motivational DNA” assessment. Eventually, based upon user needs and feedback, creating a software platform just made sense to apply intrinsic motivation to employee engagement and analytics.

At the beginning of 2017, MDNA was acquired by a brand strategy firm in Minnesota called Envision (read the release here). Envision is owned and operated by Liz Beaudry who was one of the original early adopters of MDNA. With her leadership, MDNA has been used with some awesome companies and brands including the late boxing icon Muhammad Ali. So it just made natural sense that Liz and Envision could take MDNA to the next step. We continue to work together on all sorts of sweet clients and projects.

Liz has done an absolute fantastic job with MDNA Cloud already. I highly recommend anybody take the MDNA assessment to understand their intrinsic motivations for professional success and personal fulfillment. Then if you need help motivating and engaging employees, tell Liz I sent you and we can help you out!

Visit the MDNA Cloud website and click “Try It Free” >

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