@edkang99 Life (re)Startup Blog:

#HIITO: High Intensity Interval Time & Transformation Optimization

MDNA Celebrity Profile: Taylor Swift – IAF

Please note that these are unofficial profiles only and have not been verified. Description is only based upon public information and may represent either primary or secondary MDNA profiles. This profile is intended for educational purposes only to demonstrate the possibilities of MDNA for those that have been personally assessed.

Taylor Swift


IAF (Intuitive Alignment & Fulfillment)

Taylor Swift is arguably one of the most successful singer-songwriters in the past decade. She is often heralded as saving the recording industry alongside other superstars like Adele.

According to her Wikipedia page, Taylor Swift’s achievements include seven Grammy Awards, twelve Billboard Music Awards, eleven American Music Awards, seven Country Music Association Awards and six Academy of Country Music Awards. She has sold over 26 million albums and 75 million digital single downloads worldwide. Forbes estimates that she is worth over $220 million.

How did she become so successful? The fact that we believe she is an IAF has a lot to do with it.

The IAF MDNA Profile stands for “Intuitive Alignment & Fulfillment.” The first indication that Swift is an IAF is in her music. Rolling Stone has described her as, “a songwriting savant with an intuitive gift for verse-chorus-bridge architecture whose squirmingly intimate and true songs seemed to be literally ripped from a suburban girl’s diary.” Swift’s music makes a deep connection that aligns with the inner desire for fulfillment with her fans. Typically, the IAF can also be highly creative, needing to express their complex inner emotions to connect with others. The IAF has the ability to make this connection inexplicably intimate like no other MDNA Profile.

“I’ve only thought about it as a way to help me get through love and loss and sadness and loneliness and growing up. When I write songs it’s never a conscious decision—it’s an idea that floats down in front of me at four in the morning or in the middle of a conversation or on a tour bus or in the mall or in an airport bathroom. I never know when I’m gonna get an idea and I never know what it’s gonna be.”

The IAF also works extremely hard when they envision a picture of success. They naturally do not see things the way they are, but rather the way they could be. Then the IAF  builds an intuitive ecosystem to realize the vision. During this process, the IAF thinks in a circular motion accounting for every minute detail, versus the linear approach all other profiles take. Swift appears to be a master at this evidenced by how hard she works at her music and performance even while others are taking a break. Swift contributes to every detail of the show. She is a self-professed worrier which is a common result of being motivated like the IAF.

“You have to or else you’ll have these surprises pop up. And you don’t ever want to be caught by surprise when you’re touring.”

Another quality of the IAF can be found in their social circles. Although they are admired and respected by many, the IAF typically has a small, and very tight, circle of friends that intimately know everything about each other. Taylor is known to be very loyal to her “girl tribe”, which includes the likes of Emma Stone and Selena Gomez. “We never talk about fashion, about career, about our ambitions or our projects,” Swift has said of her pals. “We just talk about relationships, feelings, love, and boys.”

The IAF is always seeking personal fulfillment. Swift is no exception. Nothing seems to fulfill her more than the connection she has between her music and her fans. When she walks out onto the stage, Swift always takes a moment to close her eyes and just feel the love of her cheering fans.


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