@edkang99 Life (re)Startup Blog:

#HIITO: High Intensity Interval Time & Transformation Optimization

MDNA Celebrity Profile: Donald Trump – DLF

Please note that these are unofficial profiles only and have not been verified. Description is only based upon public information and may represent either primary or secondary MDNA profiles. This profile is intended for educational purposes only to demonstrate the possibilities of MDNA for those that have been personally assessed.

Donald Trump


DLF (Dominion Leadership & Freedom)

“The Donald” is an American businessman that is known for his real estate investments and the reality television shows The Apprentice and Celebrity Apprentice. Trump is the chairman and president of The Trump Organization and the founder of Trump Entertainment Resorts. Also, The Miss Universe Organization has been owned by Donald Trump since 1996.

Donald Trump is the quintessential empire builder. If you know your MDNA and guessed he is a DLF, you would be right.

The DLF has no problems with being the leader while thriving under pressure and challenges. As a young boy, Trump was an energetic and assertive child. His parents decided to send him to Military Academy to channel his energy. Trump would then become a star athlete and student leader. After entering Fordham University, he wanted a challenge to compete against the best. So Trump transferred to the Wharton School of Finance at the University of Pennsylvania.

The DLF is highly administrative and has the ability to manage resources, agendas and people to drive towards a vision. To the DLF, everything can be bigger and better with proper systems to achieve scalability. This is perfectly reflected in Trump’s real estate ventures, as in his early years, he was able to structure complex deals and manage construction projects like only a DLF can. His eventual expansion into other industries such as finance, entertainment, even vodka and steaks, is another reflection of how the DLF approaches institutional expansion.

The fact that The Donald is so vocal about politics and leadership is no surprise. Remember how we said that the DLF has no problems with being a leader? Well sometimes the DLF is not satisfied unless they have institutional power and authority. Therefore the DLF can be reviled as much as they are celebrated for their leadership.

Another interesting motivational trait of the DLF is the tendency to push beyond current capacity and resources. The DLF will take huge risks to win big or lose big. They are willing to be vindicated by the end results and will withstand enormous resistance to get there. Donald Trump is no exception. His real estate gambles and fluctuations in wealth are well documented.

In 1990, Trump’s net worth plummeted from an estimated $1.7 billion to $500 million. The Trump organization needed massive loans to stay afloat. But true to DLF form, he climbed back from nearly $900 million in the red to be worth close to $2 billion by 1997.

Love him or hate him, at the end of the day, only an institutional DLF like Donald Trump can take the phrase, “You’re fired,” and become a celebrity.


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