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MDNA Celebrity Profile: Mark Zuckerberg (Facebook) – EIA

Please note that these are unofficial profiles only and have not been verified. Description is only based upon public information and may represent either primary or secondary MDNA profiles. This profile is intended for educational purposes only to demonstrate the possibilities of MDNA for those that have been personally assessed.

Mark Zuckerberg


EIA (Empowering Inspiration & Attraction)

Mark Zuckerberg is the Harvard computer science student who along with a few friends launched the world’s most popular social networking website Facebook in February 2004. Mark Zuckerberg also has the distinction of being the world’s youngest billionaire, which he achieved in 2008. He was named “Man of the Year” by Time magazine in 2010. Zuckerberg currently is the chief executive and president of Facebook.

It was actually quite challenging trying to profile Mark Zuckerberg because of the movie The Social Network. Mainly because it is well documented that factually, the movie is about 40% accurate, and the film makers admit trying to simply make an entertaining film. Therefore the portrayal of Zuckerberg by actor Jesse Eisenberg was not exactly accurate either. It becomes even more difficult when reading interviews and anecdotes of the young billionaire’s personality.

After our analysis, we have profiled Mark Zuckerberg as an EIA. However the Facebook’s founder is not your typical EIA in terms of personality. We’ll explain this momentarily.

Our assessment is primarily based upon the company Facebook itself. Individuals aren’t the only ones that can have an MDNA Profile. Organizations have MDNA Profiles too. This MDNA Profile is expressed through the organizational vision, mission, culture and success. In our experience, an organization’s MDNA is always imprinted by its founder that birthed the initial vision. This is no different for Facebook which allows us to work backwards from the company, to its founder, Mark Zuckerberg himself.

Here are some quotes from Zuckerberg:

“Our mission is to make the world more open and connected. We do this by giving people the power to share whatever they want and be connected to whoever they want, no matter where they are.”

“People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time.”

When it comes to making connections and providing a social experience, there is no other profile better than the EIA. Facebook has connected so many individuals it is now considered the third largest country on the planet. The reason for this phenomenal global success is that Facebook delivers a social experience that is authentic and comfortable. In other words, as an EIA organization, Facebook empowers, inspires and attracts on a mass scale.

Zuckerberg’s own Facebook page aligns with the EIA profile. He is so open with details that an article in the New Yorker states, “Zuckerberg may seem like an over-sharer in the age of over-sharing.” There are many other public details that support our conclusion so we are comfortable with the EIA assessment.

So how does this explain Zuckerberg’s personality that often seems anything but EIA? It is well documented that the Facebook CEO is uncomfortable in public and is very private in real life. The EIA is typically flashy, enjoys the social spotlight and is often described as “a party waiting to happen.”

This can be easily explained by taking into account secondary MDNA Profiles. It is not uncommon for an individual to have learned the traits of a different Motivational Profile that appears to contradict his or her primary MDNA on a surface level. Our belief is his seemingly personality contradictions to his primary MDNA stem from his upbringing in a Jewish family and his academic focus. Of course, we admit this is only a theory until verified. (Maybe we’ll get to sit with this incredibly successful celebrity one day and find out. Here’s hoping!)


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