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MDNA Celebrity Profile: Dr. Phil – KWR

Please note that these are unofficial profiles only and have not been verified. Description is only based upon public information and may represent either primary or secondary MDNA profiles. This profile is intended for educational purposes only to demonstrate the possibilities of MDNA for those that have been personally assessed.

Dr. Phil McGraw


KWR (Knowledgeable Wisdom & Responsibility)

Dr. Phil, is an American television personality, author, psychologist, and the host of the television show Dr. Phil. Dr. Phil first gained celebrity status with appearances on The Oprah Winfrey Show. He is also the author of several best-selling self-help books.

We have profiled Dr. Phil as a KWR because of his academic achievements, entrepreneurial ventures, and massively popular television show.

First, the KWR enjoys academic achievement. Dr. Phil has a Bachelor of Arts in psychology, a Master of Arts in experimental psychology, and a Doctorate of Philosophy in clinical psychology.

More than just an education however, the KWR also understands how to apply knowledge for precise analysis and validation. One of Dr. Phil’s first ventures was a company called Courtroom Sciences. The venture helped trial lawyers build cases using psychology by conducting mock trials, behavioral analysis, jury selection and mediation. In fact, through Courtroom Sciences, Dr. Phil met Oprah Winfrey by helping her defense in a lawsuit. Dr. Phil then regularly appeared on the Oprah Winfrey Show which would launch a show of his very own.

Finally, one of the most common qualities of the KWR is a sense of humour, and unimposing approach when helping others. The KWR prefers to present rational options and help guide the individual to taking responsibility. Dr. Phil is known for being plain-spoken providing common sense advice rather than complicated self-help jargon. People regularly remark that even though he is a psychologist, Dr. Phil is comfortable to listen to—especially by men. This is truly the KWR in action.

One thing we have noticed though is that Dr. Phil tends to have a little more of a blunt and tough demeanor compared to other KWR’s we have observed. With a catchphrase, “Get real,” we attribute this to a DLF (Dominion Leadership & Freedom) secondary MDNA Profile.

Here are some quotes from Dr. Phil that demonstrate the knowledgeable wisdom and responsibility of being a KWR:

“When you choose your behaviour, you choose your consequences.”

“If you learn something from having been taken advantage by someone, it becomes tuition. If you don’t, it’s a penalty. If you learned something, look at it as an education.”


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