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#HIITO: High Intensity Interval Time & Transformation Optimization

MDNA Celebrity Profile: Oprah Winfrey – EIA

Please note that these are unofficial profiles only and have not been verified. Description is only based upon public information and may represent either primary or secondary MDNA profiles. This profile is intended for educational purposes only to demonstrate the possibilities of MDNA for those that have been personally assessed.

Oprah Winfrey


EIA (Empowering Inspiration & Attraction)

Oprah Winfrey is considered one of the most powerful and influential women in the world. She is most known for the Oprah Winfrey show where she became the first African American woman to host a national daytime talk show. Oprah has created her own media empire including Harpo Productions, O the Oprah Magazine and the Oprah Winfrey Network.

We have profiled Oprah as an EIA based upon her biography and track record of media success. The EIA is a natural communicator and has the ability to draw the masses into a social experience. The EIA also has the ability to socially connect across any demographic and psychographic barriers. Oprah from a very young age lived in the social spotlight. She won an oratorical contest that granted a full scholarship to university. This set her on a path of continual opportunities to use her gifts for media and broadcasting.

Oprah’s MDNA really comes alive during her talk shows. As an EIA, she has an ability to connect and does not use prepared scripts. Instead of researching her topics, in her own words, she “wings it” to make everything conversational. Relying on natural talent, sharp communication and real-time audience feedback is what the EIA does best. Her show is also entirely a social experience for the audience. Between controversial topics to giving away new cars, Oprah has reached global influence by connecting with her audience as an EIA.

Oprah Winfrey is the quintessential representation of what it means to empower, inspire and attract others to a social movement regardless of barriers or industries.

If we had to make an educated guess on her secondary Motivational Profile, it would be CVS (Compelling Value & Stewardship). This is because of her generous philanthropic work where she uses her resources to fund social projects around the world. She is very generous with her time lecturing for free at churches, shelters and youth organizations.


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